"Political Campaign Signs"

Very few really know what political yard signs are supposed to accomplish.  Because of this, we often get requests for lawn signs with far too much information.  There's too much to be absorbed by the casual passerby.

Campaign signs have only two functions.  They are to build recognition and credibility, whether for an issue or a candidate's name.  It's sad, but true, that most people will vote either straight party, or for the person or position they best recognize.  This is true in any race that is not at least state wide.

Photographs, slogans and messages, on lawn signs, distract the reader from the main objective.  So do complex graphics and bright, but illegible color combinations.  In fact, we often recommend that a candidate not spend the extra money for multiple colors, shadows or gradients (shades).  These can make a sign harder to read.  The same is true of bright color combinations.  The mistake most people make is thinking that, because warning,  construction and traffic signs are bright, that they must be easier to read.  On the contrary;  they are more readily noticed, but less likely to be read and remembered.  They can give the optical illusion of being blurred!  The purpose for which political signs are designed is totally different (that's why driver's tests require us to memorize sign shapes).  Generally, a one color campaign sign,  with part being in reverse print, and part regular, will give you the most impact for your investment.

  • Build Name Recognition and Credibility
  • Keep your sign simple
  • Polycoated Cardboard for Small campaigns
  • Corrugated Plastic for Medium sized campaigns
  • Bag Signs for Large Scale campaigns

Use the money you save to purchase more or better quality political signs.  Are you going to run again, even if you loose?  On orders of less 500, you can count on getting enough back that it will be worth the extra money to buy corrugated plastic campaign signs.  They're not only weather proof, but totally reusable, many times over.  Corrugated plastic lawn signs make sense for yard signs that need to be up more than 90 days.

If you need more than a few hundred signs, you aren't getting them back.  Storing them would be a pain even if you could.  For quantities this large, I always recommend plastic bag signs.  While these have been available for a number of years, I'm surprised that many aren't aware of their existence.  Imagine a shopping bag, from an expensive department store. Now imagine it is printed up side down and has no handle.  Of course it's thicker and has an opaque lining, but that's a bag sign.  In large quantities, the difference in price is so huge they can very easily be replaced or just let go!
Regardless of the style of political sign you might choose, or the way in which you have it printed, one thing is certain, there is no more cost effective way to build recognition and credibility than with yard signs.

Fill out the Quote form or give us a call (877-722-4748) to realize why our dealers can't stop coming back to us for their Polybag and Corrugated Plastic Sign needs!


Yard Signs